The CW has announced that two of television’s fan-favorite series, Supernatural and The Vampire Diaries, have just been given early pick-ups for next season.
While this renewal announcement isn’t likely to surprise fans of either series, this early reveal speaks to the confidence that The CW has in its current lineup. And, more importantly, shows fans just how excited The CW is about continuing both series.
Since it’s move to Friday night at the beginning of season 5, Supernatural has been able to thwart television’s infamous “death-slot” (where series go to be canceled). Combining its fan-power with that of Smallville, Supernatural has been able to keep a good majority of its original Thursday night audience.
With series stars Jensen Ackles and Jared Padalecki already signed on for seasons 7 and 8, and The CW president Dawn Ostroff stating that she’d be “shocked if we didn’t pick it up,” the announcement of Supernatural season 7 has always been a “when” not “if” scenario.
Aside from the TV show, Supernatural may very well be one of the most popular brands currently on television. With novels , season guides, monster guides, calendars, t-shirts, mugs, toys, comic books, a Japanese anime and monthly fan conventions all over the world, one might rightly assume that even if Supernatural’s television ratings did begin to dwindle, the franchise itself is still lucrative enough to garner renewal. Fortunately, we’re not faced with that situation – yet.
As for The Vampire Diaries, this blood sucking series certainly has some form of invulnerability. Stemming from the brain of Scream creator Kevin Williamson, The Vampire Diaries quickly found its audience amongst the vampire-hungry television audience seeking storylines similar to that of Twilight and True Blood.
What’s more impressive is that The CW decided to put The Vampire Diaries up against television’s proverbial leviathan, American Idol – and it survived. Call it dumb-luck or an overt confidence in their core audience, but when up against American Idol, The Vampire Diaries has been able to hold on to almost 80% of its viewers. Considering both series tend to focus on the same audience demographic, that’s an extremely impressive feat.
With many of The CW’s series renewals still up in the air, and a fair share of new shows set to be announced in May, it’ll be interesting to see how (or if) The CW will rearrange their programming line-up to make sure that they maintain this year’s success.
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